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Do You Want To Increase Your Company's Sales Internationally By More Than 500%,
Guaranteed Or Your Money Back?
Then You Are At The Right Website At The Right Time, Doing The Right Thing.

The real truth is that nothing happens to your company's finances and future until a sale is made. Nothing happens except failure and closure of your company until you make a customer aware of the products or services that your company offers on a regular reoccurring basis.

Advertising is the customers right to choose wisely.

That's what this website is all about. Its all about making millions of dollars in international sales by advertising globally and getting the global community aware of the products and services your company offers. This will enable such customers make a buying decision to buy your products or services through the adequate information you supply through your adverts.

There are over 6 billion people in the world. 30% to 70% of which can buy your product or service once they are aware that it exists and can solve their problems. But can they buy when they have not heard or seen the benefits of your core products or services? No they cant except they see an advert somewhere sometime that communicates effectively to them the core benefits of your products or services.

Now the process of retaining a customer for life is quite complicated but the first and foremost thing is to attract the customer to your products and services and that's what adverts do. After the customer has been attracted and their full details collected your sales process can then start fully in convincing the customer to buy your product or service.

Is This Your Desire?

If you would like to make your company a truly global company and not just a local company, capture a 30% to 70% share of the the global international market and make continuous reoccurring sales that increase your your companies profits not just monthly but yearly by more than 500%, then this is the most important letter you will ever read.

Why are companies closing down all over the world?

Its because of their inability to make sales globally. When you watch the news or read it everyday, there are reports of shares of companies falling daily and company closures. The leaders of these enterprises are suffering from locked in thinking and have refused to advertise globally. They have misplaced their priorities and focused on the things that do not matter. What really matters for the survival and success of any company are three things namely excellent management, new products and sales.

How do you generate sales?

Advertising is not optional, its compulsory. You must advertise not just locally but internationally too. Anything that could be sold locally can be sold internationally. We bring you the international advert opportunities that we generally overlook in the name of we are not ready for an international expansion. But the internet has made the world a global village. So even one man businesses can compete with billion dollar enterprises via the internet and the whole world can get access to you wherever you are all over the world via the internet which is the global information highway. No matter how big or small a company is, it must have one website. In fact on the internet the bigger you are the smaller your chances of success because people don't have the time to browse through all your webpage's except they meet specific needs. Smaller websites are even more effective because they go straight to the point and their websites are less complicated. People have a general view of the big companies and they are most of the time scarcely interested in the specifics.

What does all this mean?

It simply means that there are opportunities to make sales globally for any company no matter the size as long as the management and leaders are ready to pay the price to advertise internationally.

Why people don't like to advertise?

The major reason why people do not advertise is ignorance. People don't know that sales comes by adverts. You will expect everybody to know this but it is just not so. They have a general idea but they do not have specific information on advertising for sales success.

When I did my first advert, the newspaper had a national coverage of 120,000 daily readers or subscribers. I felt that once I advertised I was going to get at least 50% of these subscribers calling in, but that wasn't the case, I got only about 50 enquiries and I was totally devastated. I thought I was going to get an instant success on my product. I realized that advertising success takes education, consistency, commitment, discipline and follow up. As I continued I started getting outstanding successes as I remained consistent. Advertising success comes mostly from patient consistency.

Another reason why people don't advertise is the cost. Its expensive but the benefits far outweigh the initial costs.

The third reason why people don't advertise is lack of the know how. Advertising when done properly by an expert delivers the expected results but when done by an armature can be both expensive, unprofessional and it fails to deliver the advertising targets of the adverts. Most of the time its a case of being penny wise pound foolish. In order to cut costs they refuse to consult with an international advert professional. It pays to consult an advert expert or professional.

Another reason why people don't advertise is lack of belief in their product or service and lack of effective follow up procedures for the prospect/customer. People think adverts are exclusively the rights of the big companies. That's a lie and its a thinking problem. My number one rule when I started advertising was start small and grow bigger daily. You've got to believe in your product if not people will not believe in it. You've also got to set up excellent follow up procedures for prospects by basically capturing their first names, last names and emails in order to follow up on them with your newsletter updates which should be centered on closing the sale. This means that you must have a basic website with a web form.

The real truth is that advertising needs to be expertly managed.

Why you need to consult an advertising expert/professional in order to advertise effectively?

There are many reasons why you need to consult an advert executive. If you cant answer these questions then you need help. What's your target market? What's your target medium? What's your advert budget? What's your advert mix? Getting an excellent advert mix from a professional can determine success or failure of an advertising project or campaign. What's the size or design of advert? What's the advert period? What's the advert purpose and goals? How many adverts do you intend to run? What's the most effective mediums in relation to my budget? Who is designing the advert. How do you handle non English speaking markets? How do I monitor my adverts? How do I keep my advert running consistently even when I'm broke? What's my advert risk factor? How do I get the cheapest publicity and adverts? etc There are many other questions to ask and answer but these are just a few. When an expert breaks it further down for you, you will notice new questions that need answering. These are just some general questions.

Here are some Practical questions in any case

1. What do you have to say that matters to your customer? I'm your prospective customer. I know you want my business, but why should I care? What's in it for me? Most ads are written under the assumption that the reader, listener or viewer has a basic level of interest and is paying close attention to the ad. But customers tend to ignore all ads that do not speak directly to them. Your first task is not media selection; it's message selection.

2. Can you say it persuasively? Most ads are ineffective because the writer was trying to say too much, include too much and be too much. Fearful of leaving someone out, these writers write vague, all-encompassing ads that speak specifically to no one. "We Fix Cars" is a terrible headline for an ad.

3. Are you speaking to a felt need? Let's say the "We Fix Cars" auto mechanic has a great deal of affection for older BMW 2002s. He knows that 2002 owners love their cars like few drivers on the road and that the only weakness of the 2002 is its evil Solex carburetor. Every 2002 owner knows this, too. So he writes the headline, "BMW 2002 Owners: Aren't You Tired of Fooling With That Solex by Now?" In the body of the ad, he talks about the fabulous new Weber two-barrel carburetor now available for BMW 2002s, raves about how it dramatically increases performance and reliability, explains that he keeps these new Weber carburetors in stock at his shop, then names the price at which he will install and adjust that carburetor for you. He closes the ad by saying, "You'll rocket out of here in a completely different BMW than the one you drove in." If a list of BMW owners in your area is available for a direct-mail card (such as the list from the local BMW club), then a direct-mail card or flier would be the way to go. But if no such list is available, the newspaper might be a second choice. In either case, you'd want to include a large picture of a BMW 2002 to serve as a recall cue and help gain the attention of your target customer.

4. How long is your time horizon? Some ads build traffic, some build relationships and others build your reputation. If you don't have the financial resources to launch a true branding campaign focused on building relationships and reputation among potential customers, you're going to have to settle for traffic-building ads until you can afford to begin developing your brand. To what degree do you have financial staying power?

5. What is the urgency of your message? If you need an ad to produce immediate results, your offer must have a time limit. This technique will simultaneously work for and against you. On one hand, customers tend to delay what can be delayed, so limited-time offers generate traffic more quickly since the threat of "losing the opportunity" is real. On the other hand, customers have no memory of messages that have expired; short-term messages are erased from our brains immediately. Therefore, it's extremely difficult to create long-term awareness with a series of limited-time-offer, short-term ads.

6. What is the impact quotient of your ad? How good your ad must be depends on the quality of your competitors' ads. A .22-caliber pistol is a weapon against an opponent with a peashooter. But aim that pathetic pistol at an opponent holding a machine gun, and you can kiss your silly butt goodbye. How powerful is the message of the opposition? If your competitor carries a machine gun, don't go where he goes. In other words, don't use the media he uses.

7. How long is the purchase cycle? How long it will take your advertising to pay off is tied to the purchase cycle of your product. Ads for restaurants work more quickly than ads for sewing machines, because a larger percentage of people are looking for a good meal today than are looking for a machine that will let them make their own clothes. Likewise, an ad for a product we buy twice per year will produce results faster than an ad for a product we buy only once a year. Remember, a customer first has to be exposed to your ad often enough to remember it, then you have to wait for that customer to need what you sell. How soon will he or she likely need it?

Not hiring a professional ad writer is often far more expensive than hiring one.

Three Reasons to believe all I say

More than 1000 people globally have used our advertising expertise to advertise globally and increase their global profits through international adverts placements.

Our information is in line with global advert regulations and guidelines and includes genuine information released by global advert agencies and mediums that are 100% legal anywhere in the world.

We are one of the few companies that don't just say but do exactly what we preach and say because we believe success is in the doing.

"If I spend this much money on advertising, what can I expect to see as a result?"

A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to establish the definitive answer to that very question. Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies collectively invested more than a million dollars so that Wharton might track the return-on-investment experienced by several dozen small businesses as a result of advertising. These businesses were scientifically monitored and measured for seven long years. The final report filled more than 2,500 pages. Only three conclusions were reached:

1. There is no direct correlation between dollars invested and results gained. In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.

2. Results are inextricably linked to the message. Two advertisers invest the same amount of money reaching the same target audience. One succeeds brilliantly and buys the mansion on the hilltop. The other fails miserably, receiving no response whatsoever. The difference between these two was in the message of their ads.

Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. The Wharton study indicates that everything hinges on the message you attach to your name. Is your message predictable and consequently, boring? Is it believable? Is it relevant to the perceived need of the reader/listener/viewer? Tempt a dog with a bowl of rice, and he'll ignore you. Put a steak in the bowl, and you'll have his undivided attention. Your prospective customers are no different. What have you been putting in their bowls?

3. Results increase with repetition. When you've identified a message that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. I've seen clients grow to 70 times their original size, and I've seen clients slowly grow to only double or triple their original volume and then flatten out. The difference is in the clients, not in the ads.

The follow-up question I'm sure you're dying to ask is, "OK, let's assume we've found a message that works. Now which medium is going to give me the most for my money?" Again there's no simple answer, but I'll try to give you a frame of reference. These are the major media, with some more expensive than others. The one that's right for you depends entirely on your business.

Outdoor advertising/billboards: These reach more people for a dollar than any other media, but are limited to a picture and no more than eight words.

Radio: Reaches the second most people for a dollar, but cannot be targeted geographically and can only be loosely demographically targeted. But if people will drive significant distances to buy your product, or if you're selling a "we come to you" service, this is likely your best bet.

Cable television: Offers the impact of moving images as well as spoken words. Can easily be geographically targeted. But your ad will likely look homemade.

Broadcast television: Big prestige. Big bucks. But able to target psychographic profiles. Buy specific shows; never buy a rotator.

Newspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media.

Magazines: Expensive, but high-impact with tight targeting. Little waste. Weakness is infrequency of repetition.

Direct mail: Highly targeted, all the way down to the level of the individual. But shockingly expensive to do right.

Yellow Pages: Essentially a service directory for the customer who has not yet made up his or her mind. Very foolish for retail businesses.

These reasons and more are why you need an expert to organize things for you.

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.

The first thing you must do is calculate your minimum and maximum allowable ad budgets:

Step 1: Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is gross profit expressed as a percentage of the selling price. Sell an item for $150 when it only costs you $100, and your markup is 50 percent. Your margin, however, is only 33.3 percent. This is because the same $50 gross profit represents 50 percent of your cost (markup,) but only 33.3 percent of the selling price (margin.) Most retail stores in America (carpet, jewelry and so on) operate on an average markup of approximately 100 percent, some operate on as little as 50 percent markup and others add as much as 200. More expensive items, such as cars, recreational vehicles and houses, typically carry a markup of only 10 to 15 percent.

Step 2: Deduct your annual cost of occupancy (rent) from the adjusted 10 percent of sales number and the adjusted 12 percent number.

Step 3: The remaining balances represent your minimum and maximum allowable ad budgets for the year. At this point in the calculation, you may learn that you've already spent your ad budget on expensive rent, or you might also learn that you should be doing a lot more advertising than you had previously suspected.

Now let's calculate an ad budget. Assume that my business is projected to do $1 million in sales this year, I have a profit margin of 48 percent, and my rent is $36,000 per year. The first thing to do is calculate 10 percent of sales and 12 percent of sales ($100,000 and $120,000, respectively).

Second, we must convert my 48 percent profit margin into markup, because markup is what we've got to have to make this formula work. Most business owners know their margin by heart, but never their markup. To make the conversion from margin to markup, simply divide gross profits by cost. Dividing $480,000 (gross profits) by $520,000 (hard cost) shows us that a 48 percent margin represents a markup of 92.3 percent. Bingo.

Now we multiply $100,000 times 92.3 percent to see that our adjusted low budget for total cost of exposure is $92,300. Likewise, we multiply $120,000 times 92.3 percent to get an adjusted high budget for total cost of exposure of $110,760. From each of these two budgets, we must now deduct our $36,000 rent. This leaves us with a correctly calculated ad budget that ranges from $56,300 on the low side to a maximum of $74,760 on the high side.

Most advertising salespeople will tell you that "5 to 7 percent of gross sales" is the correct amount to budget for advertising, but don't you believe it. It simply isn't possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent. Yes, expensive rent for a high-visibility location is often the best advertising your money can buy, since a business with a good sign in a high-visibility location will need to advertise significantly less than a similar business in an affordable location. To prove this, just look at the example above and change the rent to $75,000 per year. In this case, the ad budget would range from $17,300 to $35,760, representing just 1.7 to 3.5 percent of sales. The formula I've given you is the only one that reconciles your ad budget with your rent as well as the profitability of your average sale.

How to Spend Your Ad Dollars
A good mix of mass media and online advertising can help you find new customers.

Q: My business repairs Lexus, Mercedes, BMW and Land Rover cars. I have been using direct mail for five years and want to cross over to cable. What networks, times slots and frequency should I buy so that I can reach my audience?

A: You might think that drivers of Lexus, Mercedes, BMW and Land Rover automobiles can be successfully targeted through a careful selection of cable networks and time slots. However, this isn't really the case. Much like ZIP code-targeted direct mail and location-specific billboards, zoned cable is wonderful for targeting a specific geographic area, but psychographic targeting through channel selection is mostly an overrated myth.

How many different channels do you watch in a week? Which one "targets" you? Likewise, how would you categorize a person who owns these three vehicles: a new Mercedes sedan, a late-model Dodge pickup and an old Corvette? Is he a refined Mercedes customer, a green-teeth pickup driver or a romantic who lives in the past? Believe it or not, this is not a hypothetical example--I speak of a real person. My point is, your customers are much more complex than you might have realized.

The idea of targeting a certain type of car buyer through mass media is largely a pipe dream perpetuated by sales reps who want you to believe they have an efficient and cost-effective way of reaching your perfect customer. Generally speaking, mass media (TV, cable, radio and newspaper) should be used for building a reputation since they'll reach not only your customers, but also those people who influence your customers. The truth is, decisions are rarely made in a vacuum, but emerge far more often from word-of-mouth recommendations that come from friends, neighbors, co-workers and family members whom you reached with a memorable message. Unless you can get a printout from the DMV that lists everyone who has registered a Lexus, Mercedes, BMW or Land Rover, I'd suggest against trying to target through mass media. Concentrate instead on creating a powerful message that will be remembered by everyone who hears it. I've never seen a business fail due to reaching the wrong people, but I've seen hundreds fail because they were saying the wrong thing.

Having set aside mass media, is there a way to target customers who live in your town, drive the cars you prefer to repair and are currently in need of your service? Actually, there is. Allow me to share the story of Russell Taylor, a real-life example of how our society is quietly going digital. Taylor is a university-degreed geographer, a husband and a homeowner:

"I can't believe that a city the size of Austin doesn't have a carpet-cleaning company or a lawn-care service," he said to his mother one day.

"What do you mean?" she asked.

"I just spent 30 minutes on the Internet trying to find a carpet-cleaning company," Taylor replied. "Evidently, Austin doesn't have one."

Russell's mother, who's from a different generation--one that doesn't immediately think of searching the Internet when they have questions about a product or service--reached inside her kitchen cabinet and quietly handed her son a telephone book. "I think this might solve your problem."

Staring at it, Russell replied, "Gee, that never crossed my mind."

The Internet is no longer a new and strange phenomenon. America has grown accustomed to it, and we're turning to it for information with increasing regularity. According to Google.com, more than 55 billion searches were conducted on their search engine alone last year, and nearly 80 million searches of a commercial nature are conducted each day. That's a number equal to about one-third of the total U.S. population. And that's per day. Your customers are among those conducting commercial searches. Is your information online for them to find?

My advice: Buy mass media--radio from 6 a.m. to 7 p.m. and/or cable from 7 p.m. to midnight--to reach the baby boomers. And use dirt-cheap, pay-per-click Internet ads tied to specific keyword strings (such as "Lexus repair Austin") to reach the Gen X customer who's using the Internet like a phonebook. As time passes, you'll see your Internet ads begin to outperform the much more expensive traditional media because, day after day, boomers get older and the Xers become a little more in charge of America. Remember, those Xers are already 27 to 38 years old.

What you need to know before you outsource advertising

Should you hire an advertising agency? If your startup will be spending less than $25,000 per year on advertising, probably not. You'll either be too small for an agency to take on, or too unimportant to them even if they do take you on as a client.

At this spending level, you should use freelance talent to produce your advertising materials and campaigns. It's not hard to find competent freelancers who will work with you on an hourly basis; expect to pay $50 to $100 an hour for experienced people.

To get the most from your freelancer, do your thinking first so you're clear about what you want (your market focus, your target customer, the benefits you want to emphasize, and so on). Then ask friends and colleagues in business for referrals to freelancers.

Interview the candidates to see how they fit with your needs. Ask for (and call) references, review work samples, ask them about price, and look at some projects that are representative of their pricing.

You'll probably need to hire a copywriter and a designer. Make sure they get along and can work well together. Introduce them to each other, and have a three-way discussion of your project and possible approaches.

Another low-cost alternative--which entails a little extra risk--is to contact a local technical college or art school and have some students work on your project as a way to gain experience. You can also contact small newspapers in your area and ask if any staff members do advertising copy or design on the side. If you go this route, be prepared to provide lots of focused input, and be patient. In return, you'll save a fortune.

What to Say in Your Ad

Q: What is the most important information to put in an ad: Price? Selection? Quick and friendly service? Store hours? Brands we carry? Guarantees? Testimonials? The fact that we're a family-owned business?

A: Every person has a transactional mode and a relational mode of shopping. And the "right" thing to say can be determined only when you know which mode the shopper is in.

Transactional Mode

Transactional shoppers focus only on today's transaction and give little thought to the possibility of future purchases.
Their only fear is of paying more than they had to pay. Transactional shoppers look for price and value.
They enjoy the process of comparing and negotiating and will likely shop at several stores before making their decision to purchase.
Transactional shoppers do their own research so that they won't need the help of an expert. Consumer Reports is published primarily for the transactional shopper.
Because they enjoy the process, transactional shoppers don't consider their time spent shopping to be part of the purchase price.
Anxious to share the "good deal" they've found, transactional shoppers are excellent sources of word-of-mouth advertising.

Relational Mode

Relational shoppers consider today's transaction to be one in a long series of many future purchases. They are looking less for a product than for a store in which to buy it.
Their only fear is of making a poor choice. Relational shoppers will purchase as soon as they have confidence.
They don't enjoy the process of shopping and negotiating.
Relational shoppers are looking principally for an expert they can trust.
They consider their time to be part of the purchase price.
Confident that they have found "the right place to buy," relational shoppers are very likely to become repeat customers.
As I said earlier, every person has a transactional mode and a relational mode of shopping, so don't be surprised when you see yourself as both a transactional and a relational shopper. The thing to keep in mind is that you, like all other shoppers, will be transactional in certain product and service categories and wholly relational in others.

Due to the fact that a shopper in transactional mode shops all over town and loves to negotiate, merchants often wrongfully conclude that shoppers are most often in transactional mode. But in truth, most purchases are quietly made by customers in relational mode.

Here's a simple illustration: Two transactional customers shop at five stores each before making their decisions to purchase. And at each of the five stores, they ask a lot of questions, then leave. But each of these transactional customers will return to only one store to make a purchase. This means that a total of 12 store visits will be made by the transactional pair, and eight different salespeople will be frustrated. Meanwhile, three relational customers visit their favorite stores, make a purchase and return home. They account for a total of three store visits, three purchases and zero frustrated salespeople. In this example, the two transactional shoppers account for 80 percent of all store visits, but only 40 percent of the sales volume. Conversely, the three relational shoppers quietly account for 20 percent of total store traffic, but contribute a whopping 60 percent of the sales volume.

Intentionally or unwittingly, successful companies advertise either to the transactional shopper or the relational one. Who have you been targeting in your ads? The right thing to say to a relational shopper is the wrong thing to say to a transactional one. And a statement that will attract the attention of a transactional shopper will sound like hype to the shopper in relational mode. The plain and simple truth is there is no "perfect ad." An advertisement that scores high with one type of shopper will score extremely low with the other. The secret to attracting happy customers is to communicate the real truth about who and what you really are.

Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.

For years, advertisers have attempted to target "the right customers" through carefully selected media vehicles. But mailing lists aimed at specific demographic, geographic and psychographic profiles have fallen short so often that a 3-percent conversion rate is considered a big success. Carefully selected TV shows and radio formats have also failed to deliver equally as often. And now e-mail "opt-in" lists are disappointing a whole new generation of advertisers.

Not surprisingly, it's media salespeople who are largely responsible for today's overemphasis on reaching the right customer. After all, if they told you the truth--that business reputations and advertising results are built on saying the right thing, rather than on reaching the right person-they'd have no leverage to convince you that you need exactly who they reach.

In your next advertising experiment, why not try targeting through the content of your message rather than through demographic profiles? There are four simple steps to creating a sharply targeted message. First, take a look at an ad I carefully crafted for a Canon PowerShot S500 camera:

"If the lowest price is all you're after, this isn't the camera for you. Another downside of this camera is that it's not the sleekest, prettiest one in its price class. No one is going to tell you how cool your camera looks. The upside is that it takes far superior pictures."

"The prettiest camera in this price class has a shutter speed of 1/15th of a second. But the shutter speed of the ugly Canon PowerShot S500 is a super fast 1/60th of a second, allowing you to take fabulous photos in low-light situations. Your indoor photos will look rich and vibrant when all the others look dark and grainy. And your nighttime photos will make people's eyes bug out.

"Beautiful contrast and luminance, even without the flash. This camera can see in the dark. Take a picture of your lover in the moonlight. It will become your favorite photo ever. And that super fast shutter speed is also very forgiving of movement. That's why no one ever replaces their PowerShot S500. Go to your local pawnshop and see if you can find one. We're betting you can't. But you will see several of those "prettier" cameras available cheaper than dirt. So if you're looking for a great price on a sleek-looking camera, that's probably where you should go."

1. Choose who to lose. Inclusion is directly tied to exclusion. The Law of Magnetism says that attraction can be no stronger than repulsion. In the example above, I'm choosing to lose bargain-hunters and posers. (Not that there's anything wrong with bargain hunters or posers. In another campaign, I might target them with great success.) When you're saying the right thing, you'll be surprised at how many people suddenly become "the customer you needed to reach."

2. Gain their attention. If the reader/listener/viewer isn't with you, you're toast. We live in an over-communicated society whose attention has been fractured by too much media. So never assume that people will be paying attention to your ad. Assume instead that you must wrestle their thoughts away from powerful images and distractions that are tugging at their mind. "If the lowest price is all you're after, this isn't the camera for you." That headline or opening statement attracts the quality-conscious consumer to the same degree that it repels the bargain hunter. The only task remaining is to explain precisely why our camera is worth the premium price we ask.

3. Surprise them with your candor. Traditional hype and ad-speak make today's customers deaf and blind. They can smell hype and phony promises a mile away, and they're turning away from them in greater numbers every day. So bluntly tell your prospects the truth. Confess the negative, or they won't believe the positive: "Another downside of this camera is that it's not the sleekest, prettiest one in its price class. No one is going to tell you how cool your camera looks. The upside is that it takes far superior pictures."

4. Make it make sense. Believability is the key. Tell your prospects how and why your product can deliver what it promises. Take another look at the ad above, and you'll see all the reasons people should purchase this camera.

See what I mean about choosing who to lose? Are you beginning to understand the power of candor.

I promise that targeting-through-copy works. But do you have the guts to do it?

Find out what the latest research can teach you about creating ads your prospects won't forget.

Companies spend billions of marketing dollars each year to design memorable ad campaigns. But what does it really take to make your business's name or message stick in a prospect's mind? These methods will make your next campaign memorable:

Engage prospects: The more time someone spends with your ad, the more likely he or she is to remember it. "Vivid processing leads to better storage of memory," says Elizabeth F. Loftus, University of California, Irvine, distinguished professor of psychology, author of 21 books and an expert on memory malleability. The best ads get the advertiser or brand into the minds of prospects as they consider different possibilities.
How can you get prospects to spend more time with your ads? According to Philip W. Sawyer, director of Starch Communications, a Harrison, New York, testing firm specializing in readership studies, the most memorable print ads have messages that grab the reader. Those ads include headlines that contain a benefit and a strong visual focal point, such as a close-up of a model looking directly at you. One large photo works best in magazines, while in newspapers, you can use multiproduct visuals. A Starch Communications study on behalf of the Newspaper Association of America showed that when three-quarters of ad space was devoted to illustrations, recognition rates improved by 50 percent.

Add color and contrast: For magazine readers, high-contrast images also boost recognition. When Starch Communications tested two identical ads for Stolichnaya vodka-one with a white background and another with a black background-twice as many people remembered seeing the version with the black background, even though everything else in the ad was the same.
Testing also shows that, on average, larger ads in print media are more memorable. However, a creative ad in a small space can be more memorable than a so-so one that takes up a full page.

Some colors enhance memorability in print media-including sky blue, golden yellow and shades of blue-green. Red is a good spot color in newspapers, where Sawyer says color increases recognition by 20 percent. But there's new information about four-color ads in magazines: A few years ago, color ads earned 24 percent higher recognition scores than black-and-white ads. Now, full-page black-and-white campaigns are breaking through the clutter, and four-color ads have lost their advantage.

Communicate frequently: Repetition is important to memorability. At the Washington University School of Medicine in St. Louis, psychologist Mark E. Wheeler conducted a study of memory in which a word was paired with a picture or sound many times over several days to test subjects' recognition rates. He says exposure to information in different contexts helps you remember it. So when you see a message in different formats, such as a print ad, a billboard and a TV commercial, he says, "You associate the different impressions, and that helps you retrieve the information when you need it."
Use memorable benefits: Ads that grab and hold a prospect's attention are those that immediately communicate a benefit that answers the question, What's in it for me? The bottom line, says Sawyer, is that features aren't memorable-benefits are. "If you have a headline that states a benefit, people will read it, remember it and clip it out of the magazine or newspaper and hold onto it. And that's the trump card for everything."

When Will My Ads Start Working?
It depends on a variety of factors. Here's how to create the most efficient campaign possible.

The length of the "ramping up period" your ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: product purchase cycle, share of voice, impact quotient of message and media delivery vehicle. Here, I take a closer look at each:

Product purchase cycle: How often is the customer in the market for this product? Due to the fact that we eat more often than we redecorate, ads for restaurants yield results much faster than ads for new carpet or furnishings. Nearly all the people reached by advertising will buy at least one meal this week, but only one in 2,000 is involved in any particular seven- to 10-year product purchase cycle. The longer your product purchase cycle, the longer you'll have to invest in advertising before you feel like it's working. Generally speaking, the ramping up period is 20 percent of the product purchase cycle to no later than 40 percent. In other words, the advertiser selling a product or service the average customer purchases once every five years will likely be one to two years into his advertising plan before he feels like it's "paying off."

The longer your product purchase cycle, the more important it is that you plant your message before the customer is actively in the market for your product. The simple-minded counterargument of an overly anxious advertiser is, "But someone out there is ready to buy my product today. I want to reach that person and get his or her money today. I'll worry about tomorrow's customer tomorrow." This advertiser is like the hare in that timeless fable in which the patient but relentless tortoise wins the day. The cheerful tortoise doesn't expect to win the race in a day, a week, a month or even a year. His goal is simply "to become the name customers think of immediately and feel the best about when they finally need what I sell." The longer the tortoise stays with his plan, the greater his likelihood of winning the race. Only when there is no tortoise in a category will the hare be the long-term winner.

Share of voice: What percentage of all the advertising done in your product or service category is yours? A share of voice calculation must include such benefits as the intrusive visibility offered by an excellent location with a good sign, previous years of consistent advertising, word-of-mouth recommendation by customers and so on. Your share of voice is loosely determined by the size of your ad budget compared to the collective ad budgets of your competitors. Bottom line: It's easy to gain top-of-mind awareness when you have more money to spend. An advertiser with a smaller budget must decide whether he will reach a smaller number of people with sufficient repetition to be remembered, or reach a larger number of people with less repetition and hope that his impact quotient is sufficient to overcome the deficiency. If he chooses the latter, he risks reaching 100 percent of the people and persuading them 10 percent of the way, when he might have reached 10 percent of the people and persuaded them 100 percent of the way. The path you choose should be determined by balancing the number of people you reach with how often you reach them.

Impact quotient: How persuasive is your message? Keep in mind that customers aren't hearing your message in a vacuum. They're comparing your message to those of your competitors. Urgent messages making "a limited time offer" raise the impact quotient for customers who are currently consciously in the market for the product, but the lower the impact quotient for customers who are not currently in the market. The brain is a very smart organ. It refuses to store information that isn't relevant. Therefore, you cannot establish a long-term brand position with a series of short-term "limited time offers." The only thing that will be remembered long-term is "never buy from these people unless they're having a sale." The best ads deliver a message powerful enough to be remembered even by people who are not currently in the market for your product.

Media delivery vehicle: A picture of your product-an iconic recall cue-delivered by a visual medium will attract the attention of readers and viewers who are currently in the market for your product (assuming your ad has reasonably good placement within the delivery vehicle). In other words, is your ad where it will be seen?

But never forget that eyes and ears are not only separate organs, but also connected to entirely separate parts of the brain that gather, process, store and retrieve memories in entirely different ways. One commonly held myth is that we remember "more of what we see than what we hear." In fact, the opposite is true. Visual memory is fragile and malleable, but auditory memory is involuntary and long-term. This is why the average citizen can sing along with more than 2,000 songs he never intended to learn.

From this, one could easily generalize that products with shorter purchase cycles should use visual media, and products with longer purchase cycles should use auditory media, but like most generalizations, that one would be flawed since there are two other factors-share of voice and impact quotient-that can easily override your choice of media delivery vehicle. Far more important than your choice of media is your choice of message.

As you can see, there is no perfect answer. The choices that yield the greatest results today will likely yield the lowest results long-term. And the most tedious thing in the short run is the most powerful thing in the long run. But that's just how life is, isn't it?

The E-Mail Marketing Boost
E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.

Marketing campaigns can be time consuming and costly. So how can you boost your chances of a positive return on investment (ROI)?

Add e-mail marketing to the mix.

Think about how you acquire new customers and attract new business. Do you purchase newspaper, Yellow Pages, or other print advertising? Participate in pay-per-click or search engine marketing? Attend trade shows or business networking events? However you choose to reach new customers, your ultimate goal is to engage prospects and convince them to do business with you.

Sometimes you can convince a prospect to buy right away, but it often takes multiple contacts to bring in a new customer. E-mail marketing allows you to reconnect with those prospects immediately while leads are still hot. E-mail marketing also works within the whole spectrum of the sales cycle--letting you follow up with customers who make immediate purchases and develop relationships with prospects still in consideration mode.

How to Integrate E-Mail Into Other Marketing Activities
Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact your business for more information and a free quote. When the campaign is over, you look at the results and ask yourself, "Was it worth the cost?" E-mail marketing helps businesses maximize their marketing ROI by targeting leads and cultivating profitable and lasting customer relationships.

Here are three basic steps to start integrating e-mail marketing into any marketing campaign:

1. Capture their e-mail addresses. Make sure that at your initial point of interaction, in addition to collecting prospects' names and phone numbers, you also get their e-mail addresses and permission to add them to your e-mail list. Start thinking about e-mail marketing as one of the key elements to prospect follow-up.

2. Segment prospects into buckets. After gathering prospects from your marketing campaigns, separate them into buckets. These will be your targeted e-mail lists. The first bucket includes people with whom you're actively engaged in hand-to-hand sales. Send them a copy of your e-newsletter to further build your corporate credibility and underscore your expertise. Ask if they're satisfied with their purchases. Invite their feedback. Show them you appreciate their business. That way, when they're ready to buy again, they'll come back to you.

The second bucket includes people who are further out in the sales cycle--you're not engaged in active selling with them yet, but you want to develop them as prospects. Send them a series of educational mailings in addition to your e-mail newsletter. Engage them in your business with free case studies, white papers, webinars, invitations to events, complimentary consultations--things that teach them more about how to evaluate your product or service and demonstrate why they should buy from you. Learn more about how to segment your audience.

3. Follow up, and stay in front of customers Keep your brand in front of all your customers and prospects so when they're ready to buy, they buy from you. An e-mail newsletter is a great way to show customers all your business has to offer, demonstrate your expertise, make your look established and professional, and keep your brand top of mind. Learn more about creating newsletter content.

E-mail marketing works across the sales cycle, whether it's a blissfully short or more drawn-out courtship. Think of it as the booster shot that ensures the return on investment (ROI) from your other marketing efforts.

How to Use E-Mail if It's Your Only Marketing Effort
If you can't afford an expensive multifaceted marketing approach--you're not alone. The good news is, e-mail marketing can work for your business on its own.

For a business on a limited budget, the two most important ways to drive revenue and growth are repeat business and client referrals. Regular e-mail marketing via an e-newsletter, promotional mailings and event invitations keep your business in front of your current and prospective customers and remind them of your business.

I have a friend who's an Human Resource consultant who e-mails a monthly HR tip. Every time she sends out her e-newsletter, her phone rings. Clients say, "Thanks for sending that, I needed you yesterday." Why didn't they call her earlier? Out of sight, out of mind. E-mail puts your name back in front of your customers and encourages repeat business.

Because e-mail is easy to forward, it's simple for your customers to refer you to their network. Everyone asks friends and associates who they can recommend to get a job done. People say "I know a great house painter" or "I have the perfect recruiter to fill that job." They promise to get you their phone number, but the contact information is back at the office--and by the time they get there, they forget. An e-mail newsletter puts you back in front of your happy customers, and they'll remember, "So-and-so needed a recruiter. I'll forward them this newsletter!"

And with your e-newsletter, you've written what you want the world to know about your business rather than relying on what associates say. Write every e-newsletter not just for your happy customers, but as though you're introducing your product or service to newcomers as well. Your e-newsletter contains great links to your content and up-to-date contact information. That sure beats your name scribbled on a piece of scrap paper. A satisfied customer hits "Forward to a Friend," and boom--referrals are out the door.

Whether e-mail marketing is a complement to your other marketing campaigns or it's the only type of marketing you do, it's a cost-effective way to reach out to prospects and bring them into your world. And isn't that what marketing is ultimately all about?

Our Focus

Our focus is to bring the customer to your doorstep to activate this process of sales by global international adverts in six categories namely, Global Satellite adverts, Internet adverts, Television adverts, Radio adverts, Newspaper adverts and Magazine adverts not just generally but with country and state specific information.

Our Charges

For a simple commission of 10% of the total advert price we will consult with you and present global advert solutions and strategies that meet your company's advertising budget, sales goals, objectives and target markets. (Please note that this commission is negotiable based on total advert cost)

Our Commitment

We will monitor and maintain these adverts on all advertising mediums through our international representatives/agents to ensure that there is a strict compliance to your companies exact requirements.

Conclusion

We look forward to doing great business with your esteemed company and to fulfilling your companies goals and objectives of increasing sales globally. Trust us and give us the unique opportunity to be of service to you. Contact us today and lets strategically get your adverts to the customers that will buy globally and increase your sales by 500% yearly.

Thanks and God bless the work of your hands.

Anakwe Joseph Chime
Chief Executive Officer
International Advert Placements
Integrity Intercontinental LLC

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